Essays about: "franzén"

Showing result 1 - 5 of 108 essays containing the word franzén.

1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camille Buob; Sebastian Franzén; [2023]
   Keywords : Business and Economics;

   Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

3. 2. Streamline searches in a database

   University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

   Author : David Ellerblad Valtonen; André Franzén; [2023]
   Keywords : AI; NLP; ML; Artificial Intelligence; Natural Language Processing; Machine Learning; text-to-sql; seq-to-seq; sequence-to-sequence;

   Abstract : The objective of this thesis is to explore technologies and solutions and see if it is possible to make a logistical flow more efficient. The logistical flow consists of a database containing materiel for purchase or reparation. As of now, searches may either result in too many results, of which several are irrelevant, or no results at all. READ MORE

4. 3. Exploring Emely: An exploratory case study on the usability and user experience of a conversational agent for L2 learning

   University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Author : Julia Ahrling; Jonna Franzén; [2023]
   Keywords : Conversational agents; Second language learning; L2 learning; Usability; User experience;

   Abstract : This study focuses on evaluating and enhancing the user experience of Emely, a conversational agent aimed at improving language skills for second language learners, particularly those who want to increase their chances of securing employment in Sweden. Usability testing was conducted in two test rounds, with the first round providing design implications for the user interface in the second round. READ MORE

5. 4. To Tame a Dragon : A qualitative content analysis of Germany's China Strategy after 'Zeitenwende'

   University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Author : Emelie Franzén; [2023]
   Keywords : Germany; China; EU; Zeitenwende; foreign policy strategy; content analysis;

   Abstract : The Russian invasion of Ukraine constituted a turning point (Zeitenwende) for the German foreign policy tradition in that it thoroughly discredited Germany’s ‘change through trade’ approach to Russia. This approach has also historically been applied to China, whose foreign policy behavior is regarded as increasingly aggressive. READ MORE

6. 5. MedinAR: A Mobile Augmented Reality Concept for Medication Adherence : A Design Study and Proposal That Investigates Opportunities to Enhance Patients’ Health Literacy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Johan Franzén; [2023]
   Keywords : Interaction Design; User Experience; Augmented Reality; Mobile Augmented Reality; Medication Adherence; Health Literacy;

   Abstract : This thesis investigates the potential of Mobile Augmented Reality (MAR) for improving medication adherence. Empirical research was conducted by interviewing patients, pharmacists, and a homecare worker. READ MORE