Essays about: "fredlund"

Showing result 1 - 5 of 13 essays containing the word fredlund.

  1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 2. Motor control under strong vibrations

    University essay from Uppsala universitet/Fasta tillståndets elektronik

    Author : Tobias Persson; Andreas Fredlund; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. Is trust in SEM an intergenerational trait? : A study of sponsored links and generational attitudes towards them

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Jesper Fredlund; Timmy Biedron; [2018]
    Keywords : SEM; SEA; Search Engines; Search Behaviour; Organic links; Sponsored links;

    Abstract : Title: Is trust in SEM an intergenerational trait? Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Jesper Fredlund 930427 & Timmy Biedron 961128 Supervisor: Henrietta Nilson Problem formulation: How do age correlate with trust and attitude towards SEM on Google in Sweden? Purpose: The purpose of this study is to see if the Swedish Digital Natives are more likely to be trusting search engine marketing, as opposed to the older generations of Digital Immigrants, and by doing this gaining a better understanding of the attitudes towards search engines and search enginemarketing in Sweden. Theoretical framework: The theoretical framework of this paper consists of theories about BannerBlindness, Text Blindness, EHS Theory, Search Engine Marketing, Sponsored Links, Organic Links,Generations. READ MORE

  5. 4. How do Personal Values Relate to Strategic Thinking

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : William Sjögren; Elina Fredlund; [2018]
    Keywords : cognition; cognitive abilities; cognitive styles; cognitive process profiling; strategic thinking; decision making; problem solving; values; value systems; value orientation; correlation analysis.; Business and Economics;

    Abstract : In the light of globalization and a growing demand for handling complexity and uncertainty, the ability to think strategically is a vital asset for future managers. However, there is no consensus in the definition of strategic thinking. READ MORE

  6. 5. Application of Performance Measurement on Manufacturing Simulations for Knowledge-Based Decision Support

    University essay from Lunds universitet/Teknisk logistik

    Author : Johan Lorentzon; Johan Fredlund; [2017]
    Keywords : discrete event simulation; simulation; performance measurement; manufacturing; DES; production; DSS; DSSS; knowledge-based decision support; decision support; decision support system; metric; KPI; case; industrial engineering; production economics; operations; management; industry; decision; measure; performance; evaluation; Technology and Engineering;

    Abstract : Manufacturing systems are becoming increasingly more complex at the same time as competition requires manufacturers to continuously improve their effectiveness and efficiency. The use of discrete event simulation to model manufacturing systems is well-established and generally considered to be the method of choice when analysing what-if scenarios. READ MORE