Essays about: "free business thesis"
Showing result 1 - 5 of 192 essays containing the words free business thesis.
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1. Thriving Amidst Complexity: the Dynamics Within the Market of Parallel Imports of Pharmaceuticals in Sweden
University essay from Lunds universitet/ProduktionsekonomiAbstract : Theory on competition within free markets is well developed and creates a fundament on which operational and strategic decisions rest upon. Regulations, such as in the pharmaceutical industry, create a dimension which strongly affects the operations of all organisations within the industry - and thus also the competition. READ MORE
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2. A case study on Trucks’Crossmembers at Volvo Group
University essay from KTH/ProduktionsutvecklingAbstract : This thesis aims at investigating the crossmember business within the context of Volvo Trucks, with a focus on identifying standardization opportunities and optimizing the supply chain for improved efficiency and cost savings. The objectives of this study include mapping commonalities in design, raw material grade, surface finish, and thickness across different trucks and brands. READ MORE
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3. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
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4. Understanding the Success Factors of Car Free Development: A Case Study of Stakeholder Interrelations and Management in Car Free Development
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The social, environmental, and economic impact of cars in urban areas are a rising concern of the public and policy makers since motorized vehicles have several negative impacts on individual health and climate change. Car free developments have induced positive changes in all three dimensions of sustainability. READ MORE
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5. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE
