Essays about: "free thesis on service marketing"

Showing result 1 - 5 of 10 essays containing the words free thesis on service marketing.

1. 1. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

   University essay from Lunds universitet/Teknisk logistik

   Author : Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
   Keywords : Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

   Abstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE

3. 2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

4. 3. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

   University essay from Lunds universitet/Produktionsekonomi

   Author : Pontus Akervall; Richard Laurens; [2017]
   Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

   Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

5. 4. Usability factors for event platform users

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Ida Vainionpää; [2017]
   Keywords : Event platform; event site; questionnaire; usability test; usability; Eventplattform; eventsida; enkät; användbarhetstest; användbarhet;

   Abstract : This thesis examines which functions motivate experienced event marketing platform users to continue to use a specific event platform with regards to usability. The event marketing platform service Confetti was chosen as principal. READ MORE

6. 5. Ephemeral Selves: A semiotic cultural analysis of a Swedish bicycle helmet campaign

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Robin Öberg; [2016]
   Keywords : Applied Cultural Analysis; Bicycle Helmets; C.S. Peirce; Cultural Anthropology; Ephemeral Selves; European Ethnology; Evaluation; Governance; MACA; Marketing; Material Culture; Materiality; Mixed-Methods Approach; Performance; Policy; Semiotics; Social Self; Statistics; Traffic Safety Campaign; Qualitative Insight; Cykelhjälmar; Efemära Själv; Europeisk Etnologi; Kvalitativ Insikt; Kulturantropologi; Marknadsföring; Materiell Kultur; Materialitet; Riktlinjer; Semiotik; Socialt Själv; SPSS; Statistik; Styrmedel; Tillämpad Kulturanalys; trafiksäkerhetskampanjer; Uppträdande; Cultural Sciences; Social Sciences;

   Abstract : In 2014, Lund municipality in Sweden handed out 830 bicycle helmets for free. Such governance campaigns are commonplace in Sweden, yet no campaign has ever been evaluated. There are two research aims to this thesis. First, to evaluate how many of the 830 cyclists actually wear the bicycle helmets that they received. READ MORE