Essays about: "freemium"

Showing result 1 - 5 of 23 essays containing the word freemium.

1. 1. The Chatbot Effect - An exploratory study investigating how students interpret and adopt chatbots in higher education

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Lova Karlberg; Pauline Hansson Myrefelt; [2023]
   Keywords : Artificial Intelligence AI ; Technological Frames of Reference TFR ; Chatbot; Higher Education; Students;

   Abstract : Chatbots have emerged as a promising technology in various contexts, including education. The year 2022 brought chatbots into the mainstream when OpenAI released the chatbot ChatGPT, which students have rapidly adopted. READ MORE

3. 2. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Felix Ekeroth; Viktor Sandoff; Dennis Oskarsson; [2021]
   Keywords : Subscription Video on Demand; Perceived Value; Attributes; Consequences; Values;

   Abstract : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. READ MORE

4. 3. Dark Design Patterns in Coin Master : An In-Depth Game Analysis

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Saša Džigurski; Jesper Karbing; [2020]
   Keywords : Dark Design Pattern; freemium; mobile game; game mechanic; manipulation;

   Abstract : In this study we will investigate the evolution of manipulative and experientially devaluative business practices in the mobile game industry from the perspective of game designers. The focus will be placed on the use of Dark Design Patterns defined in previous research by Zagal et al. READ MORE

5. 4. Escaping the free zone - What makes users pay for freemium online content?

   University essay from Göteborgs universitet/Graduate School

   Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
   Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

   Abstract : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. READ MORE

6. 5. Microtransactions and lotteries in video-games

   University essay from

   Author : Simon Barkman; Marcus Mattsson; [2019]
   Keywords : Microtransactions; Hedonic-motivation systems adoption model; HMSAM; Hedonic motivations; Cognitive absorption; Loot boxes; Freemium; Virtual goods;

   Abstract : Microtransactions are part of a business model used almost extensively in the video-gaming industry where developers offer virtual goods or features via micropayments. The concept is relatively new and still unknown to many but deeply rooted in modern video-game developers’ business strategies. READ MORE