Essays about: "frequent flyer programmes"

Found 1 essay containing the words frequent flyer programmes.

  1. 1. Switching Costs and Price Discrimination by European Frequent Flyer Programmes

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Patrick Jansson; [2015]
    Keywords : switching costs; price discrimination; frequent flyer programmes; Business and Economics;

    Abstract : This thesis presents the two hypotheses that airlines use their frequent flyer programmes (FFPs) to introduce switching costs to combat competition by increasing the percent discount of the value of the points their FFP members receive, and that they use their FFPs to support price discrimination by offering business travellers more value for their travel choices. Economic theory to support these hypotheses is offered and real life data is collected for a number of routes from five major European airlines. READ MORE