Essays about: "front line employee"

Showing result 6 - 10 of 11 essays containing the words front line employee.

1. 6. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

3. 7. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
   Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

   Abstract : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE

4. 8. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Kristina Magnusson; [2014]
   Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

   Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

5. 9. Front-line employees make efforts on banks : an empirical case study in Chinese commercial banks

   University essay from Avdelningen för ekonomi

   Author : XIAODAN XU; XIN YUAN; [2011]
   Keywords : Bank; collateral; credit rating; front-line employee;

   Abstract : In order to reduce the risks, banks has two ways to evaluate the loan exposure. One is credit rating, and the other one is pledge collaterals. Many literatures and financial regulations are emphasizing on the importance of credit rating. READ MORE

6. 10. The Relevance of Coaching for Front Line Receptionists in the Hotel Industry -A study of Scandic Rubinen

   University essay from Göteborgs universitet/Graduate Business School

   Author : Liselott Stener; [2007-07-19T13:42:34Z]
   Keywords : empowerment; service guarantee; service quality; motivation; leadership; coaching;

   Abstract : In hotel organisations, managers use the yearly employee appraisals to give feedback and discuss the goals for future years with their employees. But, is this actually enough? Personnel development should occur on a continuous basis, and the employee appraisals can thus be connected to an overall coaching plan. READ MORE