Essays about: "front office management case study]"

Found 1 essay containing the words front office management case study].

  1. 1. Brand Awareness among Customers : A case study of ICA-Kvantum

    University essay from Företagsekonomi

    Author : Umer Shahzad; Muhammad Azeem; [2011]
    Keywords : Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Abstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE