Essays about: "full-service"

Showing result 1 - 5 of 12 essays containing the word full-service.

  1. 1. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    University essay from Göteborgs universitet/Graduate School

    Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE

  3. 2. Consumer Value on Unbundling Practices by Full-service Carrier – a Qualitative Study

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Patrick Ho Cheong Wong; [2018]
    Keywords : Unbundling; Add-on bundling; Consumer Value; Netnography; Qualitative study; Full-service Carrier; Social Sciences;

    Abstract : Despite the media outcry whenever a full-service carrier announces its plan to unbundle its flight service and charge some of the service components as add-ons, there is an increasing number of full-service carriers around the globe dropped the full bundling approach in exchange for add-on bundling when selling their flight tickets. At the same time, the market of ancillary revenue continues to grow annually and has been identified as one of the major revenue sources for modern airlines. READ MORE

  4. 3. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Kevin Do Ruibin; Tobias Vintilescu Borglöv; [2018]
    Keywords : ;

    Abstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE

  5. 4. Business analysis of Company A's maintenance organisation

    University essay from KTH/Industriell produktion

    Author : Dennis Bremberg; Sina Soltaniah; [2018]
    Keywords : ;

    Abstract : Existing high voltage direct current (HVDC) stations have an estimated life-cycle of 30 to 40 years.During this time, operations will be subjected to varying disturbances, including spare partobsolescence, new cyber-security requirements, unforeseen failures as well as planned and forcedoutages. READ MORE

  6. 5. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Robyn Kotze; [2017]
    Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

    Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE