Essays about: "functional attitude theory"

Showing result 1 - 5 of 8 essays containing the words functional attitude theory.

  1. 1. The attitude behind TMTs sustainability strategies in the real estate industry : A quantitative study of the characteristics behind TMTs attitude towards the perceived gain of positive publicity by stakeholders if implementing a sustainability strategy.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simon Alderblad; Fabian Nilzén; [2022]
    Keywords : Top management teams; Upper echelon theory; Sustainability strategies; Positive publicity; Stakeholders;

    Abstract : Background & problem:  In a fast-moving environment where organizations are forced to meet changing stakeholder needs, the importance of understanding top management teams (TMT) becomes more prominent given their influential position. Further on, with a growing population, the demand in the real estate industry is deemed to have a continuous growth. READ MORE

  3. 2. The young French and the EU : A case study on attitudes toward the European Union in light of a potential Frexit

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Charlotte Renström; [2019]
    Keywords : European Union; France; Frexit; attitudes; functional attitude theory; utilitarian attitudes;

    Abstract : In the wake of Brexit in 2016, the conception of Frexit was born and received an impetus in the French presidential election campaigns in 2017. The scepticism toward the European Union once again found expression as Eurosceptic political parties gained ground and supporters amongst French citizens. READ MORE

  4. 3. The Effects of Brand-Context Congruence

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Weronika Bojanowicz; Johanna Hagberg; [2017]
    Keywords : customer-based brand equity; brand equity; digital marketing; brand-context congruence; brand image; targeted advertising; perceived quality; brand associations; brand esteem; brand acceptability; overall attitude; symbolic brand; functional brand; Business and Economics;

    Abstract : The purpose of this study is to examine if brand-context congruence has an effect on customer-based brand equity and whether brand image impacts this relationship. The relationship between an ad and the surrounding context, so called context congruence, has gained a lot of attention. READ MORE

  5. 4. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

    University essay from Umeå universitet/Företagsekonomi

    Author : Sheng Liu; Bobo Tiger; [2017]
    Keywords : sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

    Abstract : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. READ MORE

  6. 5. Critical elements of communication in cross-functional software development projects

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Alena Ipanova; [2013-09-20]
    Keywords : cross-functional communication; software development project; case study;

    Abstract : Understanding communication aspects in cross-functional software development teams is important for managing a software development process. The recent researches in this area give a conceptual model based on the managers’ perspective, while employees’ perception is not analyzed. READ MORE