Essays about: "fundamentals of marketing"
Showing result 1 - 5 of 9 essays containing the words fundamentals of marketing.
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1. Is Everyone Uninformed? A study of the relationship between profitability and IPO underpricing
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : In this paper, we investigate the explanatory power of profitability on IPO underpricing through the lens of information asymmetry over different time paradigms. We find that although profitability does not have an impact on IPO underpricing in general, during the time paradigm of 2001 to 2010 it has a positive significant impact- highlighting the necessity to account for variations over time. READ MORE
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2. You´ve Got Mail! : A quantitative study on Permission-based email marketingsimpact on brand attitudes
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The study introduces the concept of attitudes and its fundamentals, as well as how it revolvesaround the given attitude object, in this instance brands. Furthermore, it introduces thephenomena of email marketing and how it has evolved its consensual form that is mostcommon today, referred to as PEM (Permission-based email marketing) in this study. READ MORE
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3. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation
University essay from Jönköping UniversityAbstract : Abstract Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE
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4. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies
University essay from Umeå universitet/FöretagsekonomiAbstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE
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5. Application of Colored Solar Panels on Municipal buildings in Sweden : The multiple benefits for an Innovative Renewable Society
University essay fromAbstract : The purpose of this report is to understand how and why the diffusion of colored solar panels take place. A motive for the study is the fact that Sweden needs to reach the goal of a fossil free country by 2045, with one of the sub-goals of solar power contributing to 10 percent of the renewable energy production. READ MORE