Essays about: "future of Consumer behavior"

Showing result 16 - 20 of 151 essays containing the words future of Consumer behavior.

1. 16. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Linnea Fällman; Ella Wiss Mencke; [2023]
   Keywords : Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

   Abstract : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. READ MORE

3. 17. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   University essay from

   Author : Adia Atwell; [2023]
   Keywords : TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Abstract : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. READ MORE

4. 18. CSR and the fashion industry, closely linked : CSR in the online fashion industry, opportunities and challenges: The French example

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Malo Delcroix; Louis Meyer; [2023]
   Keywords : Corporate social responsibility; online fashion industry; France; competitive advantage; consumer behavior; decision making process.;

   Abstract : In recent years, CSR has taken on great importance in the life of companies, which are much more aware of the existing social, economic and environmental problems. So, when Ecommerce has taken an important place in the life of different industries, these companies (especially in the world of textiles) have had to adapt and understand how to exist and use CSR to stand out and enter the market. READ MORE

5. 19. How consumer behavior has changed in the north of Sweden : A qualitative study in the context of high food inflation

   University essay from Umeå universitet/Företagsekonomi

   Author : Shriya Kharel; Julia Kieri; Alicja Ziolkowska; [2023]
   Keywords : Consumer behavior; purchasing decision; inflation; increased food prices; grocery consumption;

   Abstract : The aim of this study is to explore how residents of northern Sweden's consumer behavior regarding groceries has changed during a time of high inflation. As a result of the recent COVID-19 pandemic, as well as the war in Ukraine, the Swedish economy currently suffers from high inflation. The inflation rate in December of 2022 was at 12. READ MORE

6. 20. Do consumers assume that natural ingredients in skincare are more sustainable than synthetic ingredients? : A qualitative study on consumer behavior in regards to natural versus sustainable ingredients in skincare products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zana Sekiraca; Erika Torell; Fjona Ljutviu; [2023]
   Keywords : Sustainability; consumer behavior; green marketing;

   Abstract : The demand for sustainability in the cosmetics industry has gained significant attention inrecent years due to the growing environmental concerns and increased consumer awareness. Consumers are increasingly considering the environmental impact of their purchasing decisions, leading to a shift in attitudes towards greener consumption and driving the concept of green marketing. READ MORE