Essays about: "future of Consumer behavior"

Showing result 21 - 25 of 151 essays containing the words future of Consumer behavior.

1. 21. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Valentin; David Narva; [2023]
   Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

   Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE

3. 22. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Kesavan Madhavan; [2022]
   Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

   Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE

4. 23. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
   Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

   Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

5. 24. “ Shedding light on the influence of Covid-19 on online consumer behavior: A               qualitative study in the context of the clothing industry in Sweden.” : “ A qualitative study in the context of the clothing industry in Sweden”.

   University essay from Umeå universitet/Företagsekonomi

   Author : Afrin Akter Jenny; Menali Hasini Kumarage; [2022]
   Keywords : Online purchasing behavior; Covid-19; Theory of planned behavior; Future shopping intention; Subjective norms; Attitudes; Behavioral controls;

   Abstract : The Covid-19 pandemic outbreak has caused social destruction all across the world. In this thesis, we focus on the impact of Covid-19 on online consumer behavior. READ MORE

6. 25. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

   University essay from Jönköping University

   Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
   Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

   Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE