Essays about: "future of fashion marketing"

Showing result 16 - 20 of 37 essays containing the words future of fashion marketing.

1. 16. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Avesta Diliwi; Josefin Bäcker; [2019]
   Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

   Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE

3. 17. Exploring brand identity practice in video game start-ups : Industrial Marketing

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Andreas Harding; [2019]
   Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

   Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE

4. 18. Citizen Influencers on Instagram : A quantitative study of persuasiveness and purchase intentions within the fashion industry.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sebastian August Michael Jost Auf Der Stroth; Aleksandr Sedov; [2019]
   Keywords : Citizen Influencers; Persuasiveness; Online Purchase Intentions; Source Credibility; Source Attractiveness; Trustworthiness; Expertise; Likeability; Similarity; Familiarity.;

   Abstract : Background: With social media being ever present in today's marketing world, research guiding and aiding this phenomenon is of mount importance. With social credibility and source attractiveness being lucrative schemes on citizen influencers persuasiveness towards target followers on Instagram and ultimately the drive of online purchase intentions, a holistic approach is introduced to understand each key determinant of each phenomena. READ MORE

5. 19. Western fast fashion brands in the eyes of Vietnamese millennials

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : To Linh Nhan; Minh Tinh Le; [2019]
   Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

   Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE

6. 20. The Millennial Mind : A qualitative study on how to communicate sustainability to reduce consumption

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sandra Berntsson; Stefanie Forsgren; [2018]
   Keywords : reduced consumption; sustainability marketing; sustainable fashion; values of millennials;

   Abstract : Background: The discourse of sustainable development has over the recent years become increasingly vital, due to the fashion industry´s over lyexcessive use of natural resources and contribution to hyperconsumption. Hyper-consumption is part of the consequences of marketing, and consumers regard marketing of sustainability to be unreliable. READ MORE