Essays about: "future of mnc in india"

Found 1 essay containing the words future of mnc in india.

  1. 1. ATTITUDES TOWARDS CORPORATE SOCIAL RESPONSIBILITY AMONG FUTURE BUSINESS LEADERS IN BANGALORE, INDIA

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matilda Jonung; Martin Malhotra; [2007]
    Keywords : Corporate Social Responsibility CSR ; Theory of Reasoned Action TRA ; employer branding; Multinational corporations MNC ; India;

    Abstract : The main purpose of this thesis is to investigate the attitudes towards Corporate Social Responsibility (CSR) among India's future business leaders. Furthermore, the implications of the results are discussed from a Multinational Corporation's (MNC's) perspective. READ MORE