Essays about: "fuzzy marketing"

Found 2 essays containing the words fuzzy marketing.

1. 1. Community-based Influence Maximization framework for Social Networks

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Tshering Wangchuk; [2018]
   Keywords : ;

   Abstract : Maximizing Influence (IM) in social networks has a considerable role to play in the phenomenon of viral marketing, targeted advertisements and in promoting any campaigns. However, the Influence Maximization Problem is a very challenging research-problem due to it being NP-Hard and scaling with the social networks with millions of nodes and edges becomes very tough due to the computational complexities concerned with it. READ MORE

3. 2. Increasing R&D and Marketing Integration in the Fuzzy Front End to Stimulate and Support Radical innovation

   University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

   Author : Sara Melin; Stefan Einarsson; [2014]
   Keywords : Innovation Radical innovation Fuzzy Front End R D and Marketing integration Large and mature companies; Technology and Engineering; Business and Economics;

   Abstract : Large and mature companies often struggle with their capability of introducing radical innovations, as they can be in conflict with existing business model, processes and bureaucracy. A vital phase of the radical innovation process is the first phase, called the Fuzzy Front End. READ MORE