Essays about: "gambling."
Showing result 1 - 5 of 86 essays containing the word gambling..
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1. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.
University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistikAbstract : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. READ MORE
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2. From Minutes to Millions: Explaining the Link Between Time Scarcity and the Addicts of Microtransactions : A Quantitative Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Microtransactions is a relatively new concept within the gaming industry witha very large monetary value for businesses. Companies utilize persuasivedesign strategies such as time-based scarcity in order to incentivize players tospend money on microtransactions which in turn creates addiction towardsmicrotransactions. READ MORE
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3. State-Sponsored Gambling Advertising
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. READ MORE
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4. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE
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5. 'It was never about the games' : A Critical Discourse Analysis of the Construction of "Video Game Addiction" in Swedish News 1991-2017
University essay from Uppsala universitet/Institutionen för speldesignAbstract : This theoretical thesis employs critical discourse analysis to scrutinise the construction of video game addiction in Swedish press from 1991 to 2017, and examines its potential contribution to a moral panic. Our research is based on the assumption that media discourse influences societal norms, which in turn, can profoundly affect individuals and groups. READ MORE