Essays about: "gaming communities"

Showing result 1 - 5 of 23 essays containing the words gaming communities.

1. 1. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
   Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

   Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

3. 2. Does your gender impact your experience inregulated esports communities? Analyzingexperiences and contributions from participants inan esports Discord server

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Lucas Eliasson; [2023]
   Keywords : Esports; Esport; Gender; Hostility; Discrimination; Discord; Online; Video games; games;

   Abstract : With the growth of esports in recent years, it has become important to study different aspects of thedigital footprints that come with it. Esport is a form of sport competition using video games whereplayers or teams compete against each other using certain games in a competitive environment,governed by rules and regulations. READ MORE

4. 3. The Most Boring Game in the World : A study of World of Warcraft as a means for social interactivity within an enclosed group

   University essay from Uppsala universitet/Institutionen för ABM

   Author : Ludvig Stone; [2023]
   Keywords : Gaming; Ethnography; Political Discourse Theory; Logics Approach; Social Gaming; World of Warcraft; Com-munities; MMO; Multiplayer Gaming; Digital Humanities;

   Abstract : Gaming as an activity possesses many different facets (Sköld 2018: 134). One important yet relatively underexplored is the social facet, how the act of gaming is impacted by social rules and codes. Previous research on the topic is relatively limited and mainly performed retroactively on older game communities. READ MORE

5. 4. Activism in MMORPGs: A case studyof the MapleStory player boycott

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Tanzila Hakeem; [2022]
   Keywords : Gaming; Consumer Activism; Networked Social Movements; Digital Activism; Fandom; Participation; Consumerism; Globalization; Boycotting; Internet studies; social movements; Participatory politics;

   Abstract : This thesis explores how online gaming has become a central tool for networked social movements to participate in consumer activism. I look at the case study of MapleStory: a Korean MMORPG game and their consumer activism efforts started by the players. READ MORE

6. 5. When You Wish Upon a Character Banner: An Exploratory Discourse Analysis of a Genshin Impact Player Community

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Sophia Al-Nawasreh; Alex Andersson; [2022]
   Keywords : gacha; Genshin Impact; community of practice; gaming communities; Discord communities; F2P; free to play; gacha; Genshin Impact; praxisgemenskap; spelgemenskaper; Discord-gemenskaper; F2P; free to play;

   Abstract : An exploratory discourse analysis was performed on a community of practice based on Discord, an instant messaging platform. The community of practice is a group of gamers (people who play video games), dedicated to the cross-platform free-to-play game Genshin Impact. READ MORE