Essays about: "gaming community"
Showing result 1 - 5 of 41 essays containing the words gaming community.
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1. Diablo: Immortal, A Pay-to-Win Study
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE
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2. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE
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3. Does your gender impact your experience inregulated esports communities? Analyzingexperiences and contributions from participants inan esports Discord server
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : With the growth of esports in recent years, it has become important to study different aspects of thedigital footprints that come with it. Esport is a form of sport competition using video games whereplayers or teams compete against each other using certain games in a competitive environment,governed by rules and regulations. READ MORE
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4. The Most Boring Game in the World : A study of World of Warcraft as a means for social interactivity within an enclosed group
University essay from Uppsala universitet/Institutionen för ABMAbstract : Gaming as an activity possesses many different facets (Sköld 2018: 134). One important yet relatively underexplored is the social facet, how the act of gaming is impacted by social rules and codes. Previous research on the topic is relatively limited and mainly performed retroactively on older game communities. READ MORE
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5. Get in the Game : A study on social media marketing activities to achieve market access and enhance mainstream adoption of blockchain gaming
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Gaming is booming, and over the past few years, blockchain games have found their way into this market. These games operate in a highly competitive environment, where marketing is vitally important for their success. READ MORE