Essays about: "gaming engagement"

Showing result 1 - 5 of 31 essays containing the words gaming engagement.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  3. 2. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Kokkonen; Josef Holmlund; [2023]
    Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

    Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

  4. 3. Positive Behavior from Competitive Games : Self-Determination theory

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Vladislav Maksimov; Mihaly Selelyo; Artem Khramov; [2023]
    Keywords : ;

    Abstract : The purpose of this study is to explore what positive impacts competitive games can provide on player’s behavior. Precisely, this research demonstrates the theory of self-development and what key factors it includes for a positive outcome from players’ side. READ MORE

  5. 4. A NEW APPROACH AND GUIDLINE FOR LOUDNESS IN GAME AUDIO : Developing Specific Loudness Standards for Each Section of Game Audio

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Leshan Wang; [2023]
    Keywords : loudness; loudness standard; game audio; immersion; audio design; dynamic range;

    Abstract : Audio plays a crucial role in the immersive and emotional experience of playing videogames, and loudness is a key aspect of game audio that can greatly impact player engagement and immersion. There are existing loudness standards such as AES-EBU R128, which is mostly commonly used by social media platforms such as YouTube and Spotify. READ MORE

  6. 5. Learning by Gaming : Design and Evaluation of a Serious Game to Increase Energy Literacy

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Haris Vidimlić; [2023]
    Keywords : Serious games; Energy Literacy; Physicalization of Data; Game Mechanics; Thematic Analysis; Serious games; Energy literacy; Fysikalisering av data; Spelmekanismer; Tematisk analys;

    Abstract : This study explores the design and effectiveness of a serious board game aimed at promoting energy literacy in the context of residential energy consumption. With electricity consumption and energy conservation being highly relevant and pressing topics today, there is a growing need to address the lack of knowledge and awareness surrounding household energy consumption. READ MORE