Essays about: "gaming habits"

Showing result 1 - 5 of 23 essays containing the words gaming habits.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  3. 2. Learning by Gaming : Design and Evaluation of a Serious Game to Increase Energy Literacy

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Haris Vidimlić; [2023]
    Keywords : Serious games; Energy Literacy; Physicalization of Data; Game Mechanics; Thematic Analysis; Serious games; Energy literacy; Fysikalisering av data; Spelmekanismer; Tematisk analys;

    Abstract : This study explores the design and effectiveness of a serious board game aimed at promoting energy literacy in the context of residential energy consumption. With electricity consumption and energy conservation being highly relevant and pressing topics today, there is a growing need to address the lack of knowledge and awareness surrounding household energy consumption. READ MORE

  4. 3. Player consumption psychology : Constructing user profiles for game developers

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Xinyi Xiong; [2022]
    Keywords : User profiling; Game User Experience; Consumer behaviour; Free-to-play game;

    Abstract : Free-to-play gamers' spending habits are crucial for game developers to generate revenue in games. The unique thing about free-to-play business model games is that players don't have to pay to play the game, but need to make in-game purchases if they want a better gaming experience. READ MORE

  5. 4. Interpretation of UI icon design : A case study how people interpret GUI icons in video games

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Gizela Wikström; [2022]
    Keywords : GUI; UX; iconography; interpretation; game development; video games; culture;

    Abstract : This study has examined what design principles help make more understandable UI icons and what aspects are most important when understanding the functionality of UI elements. Prior to this study, 15 UI icons representing items and actions were drawn asstudy subjects together with a prototype game to provide game context to the testers. READ MORE

  6. 5. Digital games and collocations : A study of the relationship between L2 learners' gaming habits and knowledge of collocations

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Sebastian Amarius; Oliver Fredriksson; [2021]
    Keywords : Second language acquisition; collocations; digital games; extramural English activities; collocation teaching;

    Abstract : Digital games are often considered a pastime activity with little to no real or tangible benefits. This, however, is contrary to studies on the usefulness of digital games in second language (L2) learning. There are several aspects of L2 learning that are affected positively by gaming, as well as other extramural English (EE) activities. READ MORE