Essays about: "gauging"

Showing result 1 - 5 of 41 essays containing the word gauging.

  1. 1. AI vs. Humans: Who do we trust?: Examining trust in AI among Swedish adults

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rebecka Berg; Gustav Linder; [2024]
    Keywords : Trust in AI; Cognitive trust; Emotional trust; Subjectivity in AI; Decision-making;

    Abstract : This study investigates trust in Artificial Intelligence (AI) among Swedish adults, focusing on how different factors influence this trust and the nuances of AI-human decision-making. A quantitative survey, distributed mainly on Swedish university campuses, centered around four scenarios: Dating, Math, Doctor and Career, aimed at gauging emotional and cognitive trust in AI and the preference for AI or human recommendations across various contexts. READ MORE

  3. 2. Saturated Facts - An analysis of the Corporate Political Activity of the Italian meat sector

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Luca Franchini; [2023]
    Keywords : corporate political activity; meat sector; information and communication strategies; lobbying; shape public opinion.; Earth and Environmental Sciences;

    Abstract : The meat sector is a known contributor to pressing environmental and public health problems such as climate change and antimicrobial resistance. Despite this, efforts to encourage changes in meat consumption face multiple barriers. READ MORE

  4. 3. Processing, Modeling, and Forecasting: A Time Series Analysis of Sick Leave Absences in Sweden and Evaluating the Impact of Macro Factors

    University essay from Lunds universitet/Matematisk statistik

    Author : Marcus Lindell; Casper Schwerin; [2023]
    Keywords : AI; Machine Learning; Time series analysis; Modeling; Sick absence; Forecasting; Macro factors; Stochastic processes; Mathematics and Statistics; Technology and Engineering;

    Abstract : Sick absence affects companies both operationally and economically and the matter has become increasingly prominent following the COVID-19 pandemic. MedHelp Care is an e-health company working towards increasing workplace wellness by offering insights into absence and rehabilitation matters. READ MORE

  5. 4. Influencers, a company's blessing or curse?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : David Bergdoff; Fabian Eriksson; [2023]
    Keywords : influencer marketing; endorsement; influencer types;

    Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE

  6. 5. The virtual experience: A qualitative study among young adults on their perception of Facebook Metaverse

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Wasaja Israel; [2022]
    Keywords : Facebook Metaverse; Web 2.0; Social networks; Virtual world; Datafication; Interactivity; Connectivity; Anonymity; Commercialisation; Semiotic analysis.;

    Abstract : This thesis investigates reactions of young people in Malmö-Sweden about the proposed Facebook Metaverse. Gauging young people’s association/reactions about Facebook Metaverse before its practical existence is the study's main focus. The thesis assesses Web 2. READ MORE