Essays about: "gen y"

Showing result 1 - 5 of 20 essays containing the words gen y.

  1. 1. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Lidström; Ruotong Tang; [2023]
    Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

    Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

  3. 2. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Kikelomo Olatunji-Aikomo; [2023]
    Keywords : Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

    Abstract : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. READ MORE

  4. 3. IS THE FUTURE OF BEAUTY PERSONALIZED? : CASE STUDY FOR MICROBIOME SKINCARE BRAND SKINOME

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Santa Daniela Kanaska; [2022]
    Keywords : personalization; beauty tech; Artificial Intelligence; Recommender systems; AI ethics; data security; teknik för personliga hudvårdsråd; skönhetsteknik; Artificiell Intelligens; Rekommendationssystem; AI-etik; datasäkerhet;

    Abstract : The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. READ MORE

  5. 4. The impact of social media influencers on the purchase intention of Tech gadgets among Gen Z and Y : Sweden

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Valentina Meglaj; Naqash Zafar; [2022]
    Keywords : Social media influencers; Influencer marketing; Gen Y; Gen Z; Qualities; Authenticity; Credibility; Trustworthiness; Expertise; Attractiveness; Similarity; Tech gadgets;

    Abstract : .... READ MORE

  6. 5. Leading The Millennial Workforce : A study linking empowering leadership and millennial needs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Christian Campello Engren; Roxána Raj; [2022]
    Keywords : millennials; empowering leadership; motivation; leadership; generational differences; Gen Y;

    Abstract :  Background: Leadership practices in general are of great interest and today’s workforce mainly consist of people from the millennial generation. As this phenomenon is becoming apparent, management must adapt to the changing needs of employees. READ MORE