Essays about: "gender advertisements analysis"

Showing result 1 - 5 of 37 essays containing the words gender advertisements analysis.

1. 1. Gendered Language in English Job Advertisements and the Perception of Potential Applicants within Electrical and Electronic Engineering in Sweden

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Josefin Alm; [2024]
   Keywords : Sociolinguistics; gender; language; masculine and feminine words; job advertisements; electrical; and electronic engineering.;

   Abstract : This mixed-method study investigates the use of masculine and feminine-coded words (i.e., words associated with gender stereotypes) in English job advertisements in Sweden, focusing on the male-dominated Electronic and Electric engineering field in Sweden (SCB, 2022). READ MORE

3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

4. 3. Exposing stereotypes: A content analysis of Swedish television advertisements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Abu Bakar Ali; Linnéa Sjögren; [2023]
   Keywords : Content analysis; Stereotypes; Advertisements; Gender; Age;

   Abstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE

5. 4. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Johannes Ahola; Olivia Gunnarsson; [2023]
   Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

   Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE

6. 5. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier

   University essay from SLU/Dept. of Forest Economics

   Author : Albin Sternö; Nils Tegnér; [2023]
   Keywords : breddad rekrytering; marknadsföring; relationsmarknadsföring; relationship marketing; riktad rekrytering; SLU; strategisk kommunikation; studentambassador; studentambassadörer; Sveriges lantbruksuniversitet; Uppsala universitet;

   Abstract : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. READ MORE