Essays about: "gender differences"

Showing result 1 - 5 of 582 essays containing the words gender differences.

  1. 1. The consequences of screwing up - How components of your brand equity are affected by a corporate scandal

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Dahlberg; Martin Trosell; [2019-07-03]
    Keywords : Scandals; Gender; CSR; CSiR; Brand equity; Emotions;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Do Swedish students differ from each other and the general population in terms of patience and risk taking?

    University essay from Göteborgs universitet/Graduate School

    Author : Emelie Jönsson; Therese Persson; [2019-07-02]
    Keywords : Time Preferences; Risk Preferences; Student Sample; Gender;

    Abstract : MSc in Economics.... READ MORE

  3. 3. Female Entrepreneurial Motivation in Urban and Rural Kenya - A qualitative study examining the differences in female entrepreneurial motivation in urban and rural areas in Kenya

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Nelson; Viktoria Serreau; [2019]
    Keywords : female entrepreneurship; entrepreneurial motivation; Kenyan entrepreneurship; female entrepreneurial intention; Theory of Planned Behaviour;

    Abstract : Female entrepreneurship has for a long time been proven to be a driving factor of economic development, especially in developing countries such as Kenya. Moreover, economic development can be further enhanced by reducing urban and rural disparities in entrepreneurial opportunities in order to liberate the full potential productivity in all areas. READ MORE

  4. 4. The medium is the message, or is it? : A quantitative study of media users’ attitudes towards advertising online and offline

    University essay from Karlstads universitet; Karlstads universitet

    Author : Rebecca Fransson; Ellinor Pousette; [2019]
    Keywords : Advertising; Social media; Personalization; Media users; The medium is the message;

    Abstract : Media usage, as well as media advertising, is growing in tandem with each other. Media users will, regardless of which medium that is in use, encounter a considerable amount of advertising. As we are moving towards a more digitized world, and also a more digitized media sphere, a new communication landscape has been formed. READ MORE

  5. 5. “Media’s war on women in politics?” : A quantitative content analysis of Swedish print media’s portrayal of Anna Kinberg Batra and Ulf Kristersson

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Siri Fuglstad; [2019]
    Keywords : Anna Kinberg Batra; Ulf Kristersson; Gender-biased media; Gender Equality; Quantitative Content Analysis;

    Abstract : The aim of this thesis is to achieve a deeper understanding of how media portrays politicians and examine whether media is gender-biased. This is done by carrying out a case study within the Swedish context, which compares print media’s portrayal of the Moderate party’s former leader Anna Kinberg Batra with their current leader Ulf Kristersson. READ MORE