Essays about: "gender differentiation"

Showing result 1 - 5 of 20 essays containing the words gender differentiation.

  1. 1. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Alina Steindl; [2023]
    Keywords : Gender stereotypes; gender stereotypes in marketing; ethics in marketing; gender pay gap; gender inequality; gender neutral marketing; children’s toys;

    Abstract : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. READ MORE

  3. 2. Did you just buy that? Why not rent it? A quantitative study about consumer beliefs towards rental options

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Niklas Svanberg; Linus Öggesjö; [2021-06-30]
    Keywords : Clothing rental; consumer behavioral beliefs; determinant; gender; age; level of education;

    Abstract : Negative environmental impact caused by humankind imposes societal action. New market structures are seemingly necessary to achieve sustainability, though, change is often difficult to attain. The clothing industry is a significant source to environmental degradation, hence, change is desired within the industry. READ MORE

  4. 3. Dama damas utbredning, bevarande och människornas kunskapsnivå om arten på Rhodos, Grekland

    University essay from SLU/Dept. of Clinical Sciences

    Author : Elianna Natalie Alexandra Kantidenou; [2020]
    Keywords : Dovhjort; Dama dama; Rhodos; Platoni;

    Abstract : Arbetet handlar om dovhjorten Dama dama som lever på Rhodos i Grekland. Det innehåller en teoretisk del där information om dovhjortarna sammanställts och en praktisk del som består av en enkätstudie. READ MORE

  5. 4. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Magdalena Kaminskaite; Simon Johansson; [2019]
    Keywords : : Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

    Abstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE

  6. 5. The Study of Race and Racism in Mexican Feminist Scholarship : Analyzing Mestizaje through race, class and gender

    University essay from Linköpings universitet/Tema Genus

    Author : Anna Helena Malmi; [2018]
    Keywords : Feminism; Mexico; Race; Mestizaje; Gender; Class;

    Abstract : This study explores how feminist scholarship in the Mexican context relate to race and racism. The study is particularly interested in critically reflecting on how race and racism have been problematized and conceptualized in Mexican feminist scholarship. READ MORE