Essays about: "gender portrayal"

Showing result 1 - 5 of 58 essays containing the words gender portrayal.

  1. 1. GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2020-06-09]
    Keywords : SIK; japanska; Japanese; Gender; Stereotypes; advertising; language;

    Abstract : This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific language by the characters of the commercials. This is done through a combined quantitative and qualitative analysis of 115 commercials collected from online sources. READ MORE

  2. 2. The Relegation of Female Characters in Harry Potter and the Goblet of Fire

    University essay from Stockholms universitet/Engelska institutionen

    Author : Melinda Riedel; [2020]
    Keywords : Mythological criticism; gender performativity; intertextuality; Harry Potter; postmodernity; the archetypical woman;

    Abstract : This essay examines how J.K Rowling´s tendency to draw on intertextuality creates a relegation of female characters in Harry Potter and the Goblet of Fire (2014). READ MORE

  3. 3. Not just a kvinnofråga A content analysis of Swedish press portrayals of men & #MeToo

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Elissa Shaw; [2019-08-07]
    Keywords : #MeToo; content analysis; media framing; masculinities; gender portrayal;

    Abstract : With its sudden outbreak in October 2017, the anti-harassment movement #MeToo quickly created avast, worldwide impact on social media, in the traditional press as well as in everyday lives. In Swedenespecially, a country with a long history in fighting for gender equality, women in their thousandsshared their stories of sexual harassment and came together both as individuals and as occupationalgroups to raise a collective voice. READ MORE

  4. 4. Women Sell Mascara, Men Sell Machines? : A Content Analysis of Gender Portrayals in Swiss Prime-Time TV Advertisements

    University essay from Stockholms universitet/JMK

    Author : Nanina Studer; [2019]
    Keywords : Switzerland; gender; gender portrayals; stereotyping; gender stereotyping; advertising; television advertising;

    Abstract : This study analyzes gender portrayals in Swiss prime-time television advertising with regard to gender stereotypes. A content analysis of 449 characters of 412 distinct advertisements sampled from four selected German-speaking TV channels in Switzerland was carried out. READ MORE

  5. 5. Challenging Adamant Norms : An analysis of the portrayal of childhood and gender in the Handbook for Superheroes books

    University essay from Linköpings universitet/Tema BarnLinköpings universitet/Filosofiska fakulteten

    Author : Rebecka Söderström Gardevåg; [2019]
    Keywords : children s literature; children; childhood; girlhood; boyhood; barnlitteratur; barn; barndom; flickskap; pojkskap;

    Abstract : Children’s literature is one of many important influences of childhood socialization and teaches children about contemporary society. Therefore, it is important to understand what messages children’s literature convey. READ MORE