Essays about: "gender role stereotypes"

Showing result 1 - 5 of 75 essays containing the words gender role stereotypes.

1. 1. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Matilda Edeving; Michaela Engdahl; [2023]
   Keywords : Tourism advertisement; gender stereotypes; advertising; sex ism ; symbolism; social responsibility; gender in equality;

   Abstract : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. READ MORE

3. 2. Female Characters’ Images in Chinese Otome Game and Woman Stereotype

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Dongna Chen; [2023]
   Keywords : otome games; gender; women stereotypes; character design; user experience;

   Abstract : Otome game is a role-playing game targeted to female players, with immersive romance as the main game experience. Female players assume the role of a female character and engage in the romantic relationships with different outstanding male characters. READ MORE

4. 3. Internal mobility and Gender stereotypes : workers' acceptance and rationalisation of unequal internal mobility in low-skilled male-dominated occupations

   University essay from Uppsala universitet/Sociologiska institutionen

   Author : Tilde Wismar; [2023]
   Keywords : Gender stereotypes; Internal mobility; Low-skilled male-dominated occupations;

   Abstract : The construction and usage of gender stereotypes are a continuous social process that occurs daily in the labour market. It is a common conception that negative stereotypes are harmful; however, they are still regularly used for decision-making. Gender stereotypes affect which occupations are interpreted as suitable for women and men. READ MORE

5. 4. The Femme Fatale: An Analysis of the Archetype’s Remediation From Visual Arts to TikTok

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Elias Wilmenius Hillman; Rebecka Linde Wåhlberg; [2023]
   Keywords : Femme Fatale; Remediation; TikTok; Visual Arts; Archetypes; Male Gaze; Performativity;

   Abstract : The purpose of this essay is to investigate how cultural symbols are influenced during their remediation to social media platforms. As a case to explore this, this study delves into an examination of the remediation of the Femme Fatale archetype from the visual art tradition to the social media platform TikTok. READ MORE

6. 5. EXPLICIT AND IMPLICIT ATTITUDES AMONG STUDENTS TOWARDS WOMEN AND MEN IN MALE- AND FEMALE-DOMINATED FIELDS OF WORK AND STUDY

   University essay from Umeå universitet/Institutionen för psykologi

   Author : Fay van Tussenbroek; [2023]
   Keywords : implicit attitudes; explicit attitudes; gender stereotypes; STEM; HEED;

   Abstract : Abstract Gender inequality is considered an issue in many countries and gender roles could play an important role in this. Specifically, gender stereotypes suggest that STEM (i.e., science, technology, engineering, and mathematics) is more seen as “male” and HEED (i. READ MORE