Essays about: "gender shopping"

Showing result 1 - 5 of 26 essays containing the words gender shopping.

1. 1. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Melody Fu; Agnes Polkander; [2023]
   Keywords : Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

   Abstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE

3. 2. BLOOD AND SPERM - AND CUNTS : An analysis of the In-Yer-Face theatre genre ́s approach to female roles and characters

   University essay from Stockholms universitet/Institutionen för kultur och estetik

   Author : Matilda Belin Larsson; [2023]
   Keywords : In-yer-face; performance analysis; drama analysis; gender studies; violence. ; föreställningsanalys; drama analys; genus; våld;

   Abstract : This essay explores the genre of In-Yer-Face theatre and its representation of women. In-Yer-Face theatre emerged in the 1990s in the UK, characterised by its confrontational style and provocative themes. READ MORE

4. 3. Heritage cereals : tasty and sustainable? : acceptance and important qualities of heritage cereals

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Malin Ekblad; [2022]
   Keywords : heritage cereals; consumer awareness; consumer acceptance; consumer preference; food quality;

   Abstract : Heritage cereals, a group of cereals that have not been subjected to modern crop breeding, have been getting attention due to their generally high genetic diversity, traits like high drought and disease tolerance as well as high nutritional values. Knowledge about how consumers relate to heritage cereals in Sweden is limited, and therefore this thesis aims to, firstly, explore acceptance, awareness and preferences among a specific consumer group; students in the agriculture program at the Swedish University of Agricultural Sciences, and, secondly, quality perception in relation to heritage cereals among consumers, bakers and retailers, in a Swedish context. READ MORE

5. 4. E-commerce or physical store : Factors and characteristics affecting consumer behavior during a pandemic crisis

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Anna Rosenlund; Anna-Linnéa Berg; [2022]
   Keywords : Pandemic crisis; Covid-19; Consumer Behavior; E-commerce; Physical store; Economic characteristics; Psychological characteristics; Environmental characteristics; Demographic factors;

   Abstract : In the year 2020, COVID-19 was a worldwide phenomenon. Changes in personal behavior and consumer behavior resulted from the new restrictions. Because of COVID-19, many consumers purchase groceries online rather than in physical stores. READ MORE

6. 5. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
   Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

   Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE