Essays about: "gender stereotypes in television"

Showing result 1 - 5 of 13 essays containing the words gender stereotypes in television.

  1. 1. Exposing stereotypes: A content analysis of Swedish television advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Abu Bakar Ali; Linnéa Sjögren; [2023]
    Keywords : Content analysis; Stereotypes; Advertisements; Gender; Age;

    Abstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE

  2. 2. A Satirist's Right to Criticise : Satire in "It's Always Sunny in Philadelphia": A Genre and Audience Reception Analysis

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sanne Pårup; Fanny Andersson; [2023]
    Keywords : Satire; Genre Studies; Audience Reception; Interview; It’s Always Sunny in Philadelphia; Stuart Hall; Encoding decoding;

    Abstract : This thesis explores the utilisation of satire within the television series It's Always Sunny in Philadelphia. Employing Stuart Hall's encoding/decoding model as a theoretical framework, this study delves into the complexities of how satire is constructed, received, and interpreted by viewers. READ MORE

  3. 3. Framing the Other : A feminist Approach to Media Representations of Women's Issues and Gender Equality in Croatia

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Martina Derdić; [2022]
    Keywords : gender inequality; otherness; news framing; retraditionalization; Croatian media;

    Abstract : The main purpose of this thesis is to identify the discursive techniques through which women are delegitimized, belittled and "Othered" in Croatian media. On top of that, the goal is to identify patterns in news framing processes which reflect the structures of a patriarchal society. READ MORE

  4. 4. Stereotypes in British Comedy : An Analysis of Open All Hours and The Good Life

    University essay from Högskolan i Halmstad

    Author : AINTZANE BELAMENDIA; [2022]
    Keywords : ;

    Abstract : The aim of this work is to analyse how the comic effect is constructed from a series ofstereotypes that characterize the British sitcoms of the 1970s and 1980s. It is based on thewriter´s hypothesis that British television situation comedy in the second half of the twentiethcentury depended heavily on depicting mythical stereotypical characters in British society andconfronting these with aspects of modernity, especially in relation to the relaxation of sexualmores and the erosion of class distinction. READ MORE

  5. 5. Female representations on Greek media and Greek women’s (un)employment before and after the Covid-19 pandemic : Examining whether and how media gender stereotypes can affect Greek women’s development in light of a crisis.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : AFRODITI KARANTONAKI; [2021]
    Keywords : gender stereotypes; female entrepreneurship; gender discrimination; women; feminism; mass media; communication; development; Greece;

    Abstract : Women around the world face various kinds of discrimination, which vary from country to country and from culture to culture. Socio-economic crises and global emergencies can accentuate such gender inequalities being particularly detrimental to women. READ MORE