Essays about: "gender stereotypes"

Showing result 1 - 5 of 336 essays containing the words gender stereotypes.

  1. 1. Gendered Language in English Job Advertisements and the Perception of Potential Applicants within Electrical and Electronic Engineering in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Josefin Alm; [2024]
    Keywords : Sociolinguistics; gender; language; masculine and feminine words; job advertisements; electrical; and electronic engineering.;

    Abstract : This mixed-method study investigates the use of masculine and feminine-coded words (i.e., words associated with gender stereotypes) in English job advertisements in Sweden, focusing on the male-dominated Electronic and Electric engineering field in Sweden (SCB, 2022). READ MORE

  3. 2. “That’s What She Said” : A Linguistic Analysis of Language and Gender Differences in the TV Show The Office

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Louise Åkerblom Svensson; [2024]
    Keywords : The Office; Gender; Language; Linguistic features; Stereotypes;

    Abstract : Concepts such as “women’s language” and “men’s language” suggest differences between how men and women speak, often concerning stereotypes. However, some research within the field of linguistics presents evidence showing little or no difference. READ MORE

  4. 3. Acting Woman: Math Performance and Gender Identity

    University essay from Göteborgs universitet/Graduate School

    Author : Joanna Allestam; [2023-06-29]
    Keywords : ;

    Abstract : In this paper I causally explore whether perceived math ability has an impact on perceived gender identity. I base my experiment on a framework proposed by Akerlof and Kranton (2000), and randomly assign individuals to receive a signal of relatively high or relatively low math ability. READ MORE

  5. 4. Patience, the feminine virtue of investing : A mixed-methods approach to studying gender-based investment behaviours and the investment gap.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Agnes Eriksson; Elsa Leijon; [2023]
    Keywords : Investment Gap; Investment Behaviour; Overconfidence; Risk; Financial Literacy; Financial Advisory; Stereotypes; Gender Bias;

    Abstract : Background – This study discusses gender-based differences in investment behaviour and its economic consequences. Despite significant advancements in gender equality, inequalities such as the gender wealth gap exist. This paper explores the difference in investment behaviour and factors that influence said behaviour. READ MORE

  6. 5. Exposing stereotypes: A content analysis of Swedish television advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Abu Bakar Ali; Linnéa Sjögren; [2023]
    Keywords : Content analysis; Stereotypes; Advertisements; Gender; Age;

    Abstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE