Essays about: "gender stereotypes"

Showing result 1 - 5 of 200 essays containing the words gender stereotypes.

  1. 1. Greedy men and seductive females : A qualitative gender analysis of the representation of villains in the James Bond franchise

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Andreas Hammarstedt; [2020]
    Keywords : James Bond; Stereotypes; Popular culture; Villains; Gender; Qualitive analysis; Social constructionism;

    Abstract : The over 50-year-old movie icon James Bond is as current as ever. Since being the most prominent representation of a male hero and one of the world’s most recognizable movie icons, James Bond has been under the academicals loupe for many decades. READ MORE

  2. 2. Reducing or reproducing gender norms : An ethnographic study based on observations in Ugandan preschools

    University essay from Linnéuniversitetet/Institutionen för utbildningsvetenskap (UV); Linnéuniversitetet/Institutionen för didaktik och lärares praktik (DLP)

    Author : Sanna Olsson; Elsa Joelsson; [2020]
    Keywords : Agenda 2030; education; equality; gender; ethnography; observation; preschool; teachers.;

    Abstract : The purpose of this study is to contribute, with knowledge of conceptions of male and female, to Ugandan preschools and to study in what ways gender norms in the Ugandan society are reflected and developed in the daily activity in preschools. The theoretical underpinnings used in this study are social constructive and inspired by Butler, Connell and Pearse among others. READ MORE

  3. 3. Representation and Stereotyping in Board Games. A Study of How Gender, Race, Sexuality, Ability and Age Are Portrayed in Strategic Board Games

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Maria Oliviander; [2019-07-08]
    Keywords : representation; stereotypes; gender roles; board games; gender theory; intersectionality theory; cultivation theory;

    Abstract : The purpose of this investigation is to see if contemporary strategic board games maintain a stereotypical representation of different societal groups. The main objectives are to see to what extent different social groups are represented and how they are being represented. Special attention will be directed at stereotypes. READ MORE

  4. 4. How feminist comedians in Spain use stand-up comedy as a contestation communicative tool?

    University essay from Malmö universitet/Kultur och samhälle

    Author : Irene Menéndez Fuente; [2019]
    Keywords : Feminism; Comedy; Communication; Social change;

    Abstract : This research project aims to contribute to the field of communication and social change through the analysis of different humoristic subversive mechanisms used by feminist comedians in Spanish society and their potential as a transformative tool in the country’s socio-political context. The personal stories of three feminist comedians interviewed for this research are analysed through the feminist standpoint theory, valuing the epistemic knowledge of women’s experiences and the potential of their communication through comedy as a contestation tool. READ MORE

  5. 5. Women Sell Mascara, Men Sell Machines? : A Content Analysis of Gender Portrayals in Swiss Prime-Time TV Advertisements

    University essay from Stockholms universitet/JMK

    Author : Nanina Studer; [2019]
    Keywords : Switzerland; gender; gender portrayals; stereotyping; gender stereotyping; advertising; television advertising;

    Abstract : This study analyzes gender portrayals in Swiss prime-time television advertising with regard to gender stereotypes. A content analysis of 449 characters of 412 distinct advertisements sampled from four selected German-speaking TV channels in Switzerland was carried out. READ MORE