Essays about: "gender stereotypes"

Showing result 1 - 5 of 235 essays containing the words gender stereotypes.

  1. 1. FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2021-06-15]
    Keywords : japanska; SIK; gender; Sweden; advertising; cross-culture; cooking;

    Abstract : The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural comparison of earlier data from Japanese commercials. The commercials are categorised based on the setting that it takes place in, and examples of appearing roles and gender portrayals are described. READ MORE

  2. 2. A Beautiful Wife Makes a Happy Husband : A CADS-based study on collocates to ‘husband’ and ‘wife’ throughout times in both movies and contemporary culture

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Anna Strandberg; [2021]
    Keywords : Collocates; Corpus; Husband; Wife; The Movie Corpus; The Corpus of Historical American English; CADS; kollokationer; korpuslingvistik; make; maka; the Movie Corpus; The Corpus of Historical American English; CADS;

    Abstract : This thesis aims to investigate the differences between what collocations are used for ‘husband’ and ‘wife’ in films and contemporary culture. The comparison spans through different decades and the decades will also be compared and analysed. READ MORE

  3. 3. Gender Roles Represented by the Four Main Characters in Gone with the Wind by Margaret Mitchell

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Sara Niklasson; [2021]
    Keywords : Gender roles; Gone with the Wind; Margaret Mitchell;

    Abstract : Margaret Mitchell’s one and only novel, Gone with the Wind, was an instant hit when it waspublished in 1936. The novel is a romantic tragedy that takes place in a very traditional society inthe state of Georgia in the United States before, during, and after the Civil War. READ MORE

  4. 4. Female representations on Greek media and Greek women’s (un)employment before and after the Covid-19 pandemic : Examining whether and how media gender stereotypes can affect Greek women’s development in light of a crisis.

    University essay from Malmö universitet/Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)

    Author : AFRODITI KARANTONAKI; [2021]
    Keywords : gender stereotypes; female entrepreneurship; gender discrimination; women; feminism; mass media; communication; development; Greece;

    Abstract : Women around the world face various kinds of discrimination, which vary from country to country and from culture to culture. Socio-economic crises and global emergencies can accentuate such gender inequalities being particularly detrimental to women. READ MORE

  5. 5. A Woman but also an immigrant : A qualitative study about Middle Eastern and North African women's work experiences in the Swedish healthcare sector

    University essay from Umeå universitet/Pedagogiska institutionen

    Author : Nour Mohamad; [2021]
    Keywords : culture; difficulties; ethnicity; gender; intersectionality; motivation; opportunities; stereotypes.;

    Abstract : This intersectional study focused on Middle Eastern and North African women's experiences working within the Swedish health care sector. Consequently, the study focused on three main aspects; motivation, difficulties, and opportunities. READ MORE