Essays about: "gender-neutral product"

Found 5 essays containing the words gender-neutral product.

1. 1. A Good Razor : A sustainable and gender neutral design proposal for a manual hair removing device for the entire body

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : HANNA LUNDIN; [2021]
   Keywords : ;

   Abstract : The razor industry is a worldwide industry where the vast majority sell multi-blade razors. These are sold in a business model that pushes production prices so much that it harms the environment. READ MORE

3. 2. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Viktoria Turujlija; Lia Ogbazion; [2020]
   Keywords : Gender-neutral marketing; Advertising; Hair care; Brand extensions; Gender stereotypes;

   Abstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE

4. 3. Congruity in gender-neutral advertisement: A comparative cross-sectional study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emmi Pauliina Puolakka; Tatiana Najem; [2020]
   Keywords : Gender identity; self-concept; gender congruency; gender-neutral product; skincare; Business and Economics;

   Abstract : The purpose of this thesis is to study the impact the gender congruency between an individual and an advertisement has on the attitudes towards the advertisement of gender-neutral skincare product, while taking into consideration the potential cultural differences. This study used a quantitative approach to conduct a descriptive approach and cross-sectional research design. READ MORE

5. 4. Inspiring children and teenagers to pursue science and technology : A study in methods, activities, and toys that could potentially make technology and science interesting to children and teenagers

   University essay from Linnéuniversitetet/Institutionen för maskinteknik (MT)

   Author : Moumita Griffith; [2018]
   Keywords : STEM; science; technology; engineering; children; teenagers; interests; motivation; toys; creation; playing;

   Abstract : This is a study in what motivates children and teenagers to pursue science and technology as future career choices. The subject is of relevance due to the increasing dependency on technology and the decline in engineering applications. READ MORE

6. 5. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
   Keywords : Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

   Abstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE