Essays about: "gendered language"

Showing result 1 - 5 of 33 essays containing the words gendered language.

  1. 1. GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2020-06-09]
    Keywords : SIK; japanska; Japanese; Gender; Stereotypes; advertising; language;

    Abstract : This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific language by the characters of the commercials. This is done through a combined quantitative and qualitative analysis of 115 commercials collected from online sources. READ MORE

  2. 2. He or She or They : Generic pronoun use among Finnish and Swedish L2 speakers of English

    University essay from Stockholms universitet/Engelska institutionen

    Author : Oona Ahokas; [2020]
    Keywords : cross-linguistic transfer; epicene pronouns; non-native speakers; language attitudes;

    Abstract : The use of pronouns by native Finnish and Swedish L2 speakers of English was tested in order to discover a possible cross-linguistic transfer. The participants were tasked to refer to gender-ambiguous antecedents in both oral and written form as well as report their attitudes towards issues regarding gendered language and gender in society. READ MORE

  3. 3. Exploring Theatre as a Medium for Change: A Critical Discourse Analysis of Measure for Measure in the Post #MeToo Era

    University essay from Linköpings universitet/Tema Genus

    Author : Gaudi Delgado Falcón; [2020]
    Keywords : Theatre; Social Change; Social Movements; Phenomenology; Gender; Intersectionality; Feminist Theory; Power; Worlding;

    Abstract : This paper identifies the discursive practices and power mechanisms in passages of Measure for Measure where certain characters are ruled by the belief of superiority of one over all others. It examines how gender norms are constituted, reproduced, and challenged by drawing on Judith Butler’s theories on gender as a performative act to explore how meaning is reproduced dialogically. READ MORE

  4. 4. Portraying characteristics in English translation of Japanese : A case study of the speech of Kobayashi Midori in Murakami Haruki's Norwegian Wood

    University essay from Högskolan Dalarna/Japanska

    Author : Philippa Mattsson; [2019]
    Keywords : Japanese; translation; characteristics; dialogue; speech; gendered language; domestication; Murakami Haruki; Haruki Murakami; Norwegian Wood; Midori;

    Abstract : The distinguishing traits of characters in novels may appear to change in translation. One of the main means of conveying the individualities, personalities and moral qualities of characters is through dialogue, using the possibilities opened by, for example, the selection of register and use of gendered language. READ MORE

  5. 5. What happens next? : A study of the action and inaction resulting from active gender equality work in an organisation in a male dominated industry

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Beatrice Boström; Linnea Lundberg; [2019]
    Keywords : gender equality; institutionalisation; decentralised organisations; middle managers; top management; IT consultancy industry; jämställdhet; institutionalisering; decentraliserad organisation; mellanchefer; koncernledning; IT-konsultbranschen;

    Abstract : It is recognised that gender equality and diversity are essential for building successful organisations. To tackle the global challenges characterised by economies today, one must ensure equal opportunities for all, both men and women. Organisations have acknowledged the benefits of a more gender equal workforce and are starting to take action. READ MORE