Essays about: "generation cohort theory"

Showing result 1 - 5 of 13 essays containing the words generation cohort theory.

1. 1. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Alexandra Coughlin; Elena Dorner; [2023]
   Keywords : Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

   Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE

3. 2. Sustainable Fashion : A Generation Z Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Madeleine Mahrs; Fanny Berthem; [2022]
   Keywords : Sustainable Fashion; Gen Z; Consumer Attitudes; Consumer Behaviour; Theory of Planned Behaviour;

   Abstract : Background: Increased awareness of the climate crisis leads to sustainability becoming moreimportant to many people as the actions made today will have a large impact on futuregenerations. Generation Z is soon to be the largest consumer group globally, where most peopleare interested in implementing sustainable lifestyles. READ MORE

4. 3. What Does it Take to Forgive? : A study about what impacts brand forgiveness after a transgression

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : William Lindquist; Erik Singer; [2022]
   Keywords : Brand image; Brand forgiveness; Transgression; Generational cohort theory; Generation X; Generation Z; Social media; Consumption behavior; Negative word-of-mouth;

   Abstract : No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. READ MORE

5. 4. An Internal Threat: Are the Young Losing Interest in Democracy? : A descriptive study on support for democracy in Denmark, Finland, Norway, and Sweden

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Ella Kärf; [2022]
   Keywords : democracy; democratic consolidation; democratic deconsolidation; support for democracy; generational replacement; diffuse support for democracy; sweden; denmark; norway; finland;

   Abstract : Is support for democracy decreasing among the young? Attitudes among the young tell us about the future of democracy. Today, support is declining in the USA and researchers disagree about whether the same is true for Western Europe. READ MORE

6. 5. Virtual Reality – a solution for sustainable travel?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Johanna Lööv; Rickard Lundgren; [2020]
   Keywords : Generation Y; Virtual Reality; sustainable tourism; UTAUT2; virtual tourism; strategic communication; digital communication; Social Sciences;

   Abstract : Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den avancerade och multisensoriska kommunikationsformen Virtual Reality (VR) ur ett perspektiv av resande och hållbarhet. Målet är att förstå vilka faktorer som påverkar Generation Y att acceptera och använda VR för resande, samt att undersöka huruvida fenomenet anses vara ett miljömässigt hållbart alternativ till konventionellt resande. READ MORE