Essays about: "generational cohort"

Showing result 1 - 5 of 14 essays containing the words generational cohort.

1. 1. The Bouquet of Wine Consumption Drivers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

3. 2. Sustainable Fashion : A Generation Z Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Madeleine Mahrs; Fanny Berthem; [2022]
   Keywords : Sustainable Fashion; Gen Z; Consumer Attitudes; Consumer Behaviour; Theory of Planned Behaviour;

   Abstract : Background: Increased awareness of the climate crisis leads to sustainability becoming moreimportant to many people as the actions made today will have a large impact on futuregenerations. Generation Z is soon to be the largest consumer group globally, where most peopleare interested in implementing sustainable lifestyles. READ MORE

4. 3. What Does it Take to Forgive? : A study about what impacts brand forgiveness after a transgression

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : William Lindquist; Erik Singer; [2022]
   Keywords : Brand image; Brand forgiveness; Transgression; Generational cohort theory; Generation X; Generation Z; Social media; Consumption behavior; Negative word-of-mouth;

   Abstract : No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. READ MORE

5. 4. An Internal Threat: Are the Young Losing Interest in Democracy? : A descriptive study on support for democracy in Denmark, Finland, Norway, and Sweden

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Ella Kärf; [2022]
   Keywords : democracy; democratic consolidation; democratic deconsolidation; support for democracy; generational replacement; diffuse support for democracy; sweden; denmark; norway; finland;

   Abstract : Is support for democracy decreasing among the young? Attitudes among the young tell us about the future of democracy. Today, support is declining in the USA and researchers disagree about whether the same is true for Western Europe. READ MORE

6. 5. Why we trust What we trust

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofi Hagander; Hampus Harrysson; [2020]
   Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

   Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE