Essays about: "generational differences"

Showing result 1 - 5 of 49 essays containing the words generational differences.

  1. 1. The Bouquet of Wine Consumption Drivers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

  3. 2. Intergenerational differences in the digital age : A quantitative assessment of internet use and online media consumption across five generations in Sweden

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Isak Flink; [2023]
    Keywords : generations; social media; online media; political information;

    Abstract : This study highlights the importance of considering generational factors in the pursuit of understanding online media consumption. This thesis argues that previous explanations of why people may or may not consume news and political information are insufficient on their own. READ MORE

  4. 3. Navigating the Hybrid Onboarding Process – A Study on Coordination Across Generations in the Hybrid Workplace

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Antonia Matisic; David Högman; [2023]
    Keywords : Hybrid Workplace; Organisational Socialisation; Onboarding; Generational differences;

    Abstract : In the post-pandemic era the implementation of hybrid workplaces has only increased within organisations. Offering the ability to work from home has resulted in increases in both satisfaction and performance on various levels. However, this new trend has brought new challenges for organisations. READ MORE

  5. 4. THRIVING OR SURVIVING? : A STUDY OF JOB SATISFACTION AMONG GEN Z

    University essay from Jönköping University

    Author : Dominika Nagy; Sabine-Jana Tomm; [2023]
    Keywords : Generation Z; Business; Workplace; Job Satisfaction; Employee Retention; Motivation;

    Abstract : Background: As a truly digitally native generation, Generation Z just started entering the workforce and their unique characteristics and expectations should not be ignored. To satisfy and retain this newest generation it becomes important for the employers to understand and adapt their strategies accordingly. READ MORE

  6. 5. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Iman Miriam Djelloul; [2023]
    Keywords : Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

    Abstract : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. READ MORE