Essays about: "generational theory"

Showing result 1 - 5 of 62 essays containing the words generational theory.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. Declining Fertility: New Generations and New Perspectives How university-educated members of Generation Z in Sweden explain their decision to delay parenthood

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Magnus Malmberg; [2024]
   Keywords : Declining Fertility; Generation Z; Social Exchange Theory; Scandinavia; Social Sciences;

   Abstract : This thesis aims to examine how university-educated members of Generation Z in Sweden explain their decision to delay parenthood. As declining fertility rates across the globe risk to strain the global economy, this topic has never been more relevant. READ MORE

4. 3. Mastering the shift: exploring external CEO successions in a comparative case study

   University essay from Göteborgs universitet/Graduate School

   Author : Nils Karlflo; [2023-06-29]
   Keywords : Actor-Network Theory; ANT; actors; negotiations; Sociology of translation; Management; Corporate Governance; CEO successions; CEO retirements; CEO departure; chief executive officer; boards; chairman of the board; externalizing; owner-led; owner-steered; owner-led companies; process theory; translation theory; family successions;

   Abstract : This paper critically examines the claim made by previous research that explains CEO successions as a result of a linear process, influenced by isolated factors of causality succeeding one another. Thus, it seeks to provide a more nuanced understanding of the process of CEO successions, acknowledges the complexity, ambiguity, and unpredictability in its nature. READ MORE

5. 4. The Bouquet of Wine Consumption Drivers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

6. 5. Juggling Priorities: The Epic Quest for Work-Life Equilibrium among Early Career Employees

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leonique Jacobus Yvonne Hamers; Frédérique Kluijtmans; [2023]
   Keywords : Work-life Balance; Early Career Employees; Boundaries; Motivation; Work to Live.; Business and Economics;

   Abstract : Due to the changing nature of employment, contemporary early career employees place more value on work-life balance than any other generation before them. Our purpose is to provide a contextual overview that identifies and illuminates some of the defining characteristics of the early career employees employed in the banking sector. READ MORE