Essays about: "genericized trademark"

Found 1 essay containing the words genericized trademark.

  1. 1. Patterns of trademark genericization

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Wesley Overklift Vaupel Kleyn; [2016-09-14]
    Keywords : trademark; genericization; genericized trademark; generic brand; intellectual property; descriptive concept; communication;

    Abstract : Trademark genericization is a threat to companies with well-known products or services. Past cases have demonstrated that breaking certain trademark usage rules can lead to the loss of exclusive rights. This dissertation sought to determine the good and bad practices in trademark genericization processes. READ MORE