Essays about: "global brand loyalty"

Showing result 1 - 5 of 22 essays containing the words global brand loyalty.

1. 1. Fan Community Activities That May Destroy Value

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Keywords : Business and Economics;

   Abstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE

3. 2. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Eric Adam George Akiba; Robin Jonsson; [2022]
   Keywords : Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

   Abstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE

4. 3. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

   University essay from Umeå universitet/Företagsekonomi

   Author : Ariane Menache; Valentin Bailleux; [2021]
   Keywords : ;

   Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

5. 4. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Isa Melker; [2021]
   Keywords : cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

   Abstract : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. READ MORE

6. 5. Jumping on the bandwagon? : an explorative study on how female Gen Z consumers perceive global brands’ engagement in activism, and how their perception influences their brand loyalty

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Masstewal Mekuriaw; Muskaan Khurana; [2021]
   Keywords : Brand activism; Brand loyalty; Brand perception; Female; Generation Z; Gen Z consumer; Global brand;

   Abstract : Brands’ engagement in activism is increasing as consumers expect more of brands, especially the younger generations. However, brands have different intentions behind their engagement in activism. READ MORE