Essays about: "global brand loyalty"

Showing result 1 - 5 of 15 essays containing the words global brand loyalty.

  1. 1. The unexplored power of buzz in the video game industry

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Hammarsten; Sofie Hägerbrand; [2020]
    Keywords : Buzz; hype; anticipation; marketing; video game; customer-based brand equity; CBBE; pre-release consumer buzz; PRCB; expectations;

    Abstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE

  2. 2. Why we trust What we trust

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofi Hagander; Hampus Harrysson; [2020]
    Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

    Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE

  3. 3. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Brodin; Anna Forkman; [2019-07-03]
    Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Measuring the effect of esport sponsorships on brand equity and purchase intentions

    University essay from Södertörns högskola/Företagsekonomi

    Author : Kevin Shaw; [2019]
    Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

    Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE


    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tanvir Ahmed Shuvo; Mentor Krasniqi; [2018]
    Keywords : FMCG; Price Premium; Consumption; Consumer behavior; Consumer culture; Quality; Perceived Value; Conspicuous Consumption; Product Involvement.; Business and Economics;

    Abstract : Title: Price Premium FMCG products - An exploratory study of the underlying factors why consumers would be willing to pay more Date of seminar: 5th June, 2018 Course: BUSN39 Degree project in Global Marketing Authors: Tanvir Ahmed Shuvo & Mentor Krasniqi Supervisor: Burak Tunca Keywords: FMCG, Price Premium, Consumption, Consumer behavior, Consumer culture, Quality, Perceived Value, Conspicuous Consumption, Product Involvement. Thesis purpose: The purpose of our study is to examine what underlying factors affect consumers’ willingness to pay premium price for fast moving consumer goods. READ MORE