Essays about: "global brand loyalty"

Showing result 11 - 15 of 22 essays containing the words global brand loyalty.

  1. 11. Measuring the effect of esport sponsorships on brand equity and purchase intentions

    University essay from Södertörns högskola/Företagsekonomi

    Author : Kevin Shaw; [2019]
    Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

    Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE

  3. 12. PRICE PREMIUM FAST-MOVING CONSUMER GOODS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tanvir Ahmed Shuvo; Mentor Krasniqi; [2018]
    Keywords : FMCG; Price Premium; Consumption; Consumer behavior; Consumer culture; Quality; Perceived Value; Conspicuous Consumption; Product Involvement.; Business and Economics;

    Abstract : Title: Price Premium FMCG products - An exploratory study of the underlying factors why consumers would be willing to pay more Date of seminar: 5th June, 2018 Course: BUSN39 Degree project in Global Marketing Authors: Tanvir Ahmed Shuvo & Mentor Krasniqi Supervisor: Burak Tunca Keywords: FMCG, Price Premium, Consumption, Consumer behavior, Consumer culture, Quality, Perceived Value, Conspicuous Consumption, Product Involvement. Thesis purpose: The purpose of our study is to examine what underlying factors affect consumers’ willingness to pay premium price for fast moving consumer goods. READ MORE

  4. 13. How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yunyu Li; Chang Liu; [2016]
    Keywords : Chinese SMEs Brand; Brand equity; Brand marketing mix; CSC;

    Abstract : The globalization become a current tendency, and China as one of the biggest parts in the international market, plays the important role. Considering the SMEs in China occupy the main amount, Chinese SMEs are the key factors in Chinese economy. READ MORE

  5. 14. The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Joakim Bålfors; Johan Ståhlspets; [2016]
    Keywords : marketing; brand management; sustainability; marketing communication; marknadsföring; varumärke; hållbarhet; marknadskommunikation;

    Abstract : Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. READ MORE

  6. 15. Uncovering the Hidden Employer Brand – an interpretative case study of a consultancy firm

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Ferrer López; Melissa Susanne Esmeralda Bolks; [2016]
    Keywords : Employer brand Tensions Loyalty Retention Identity Management Consulting; Business and Economics;

    Abstract : University: Lund University School of Economics and Management Course: BUSN49 - Degree Project Master Level in Managing People, Knowledge & Change, Spring Semester 2016 Authors: Melissa Bolks & Clara Ferrer López Supervisor: Charlotta Levay Thesis purpose: The purpose is to understand how the employer brand is perceived using a multi-dimensional approach and how these perceptions affect employee loyalty. Methodology: The thesis uses an interpretative, abductive and qualitative research method. READ MORE