Essays about: "global direct marketing"

Showing result 1 - 5 of 20 essays containing the words global direct marketing.

1. 1. Bonderevolt eller överlevnadskreativitet : en studie om mjölkproducenters resa till egen förädling av gårdens mjölk

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Lisa Valleräng; [2023]
   Keywords : gårdsmejeri; förädling; mjölkgård; globala livsmedelssystem; lokala livsmedelssystem; berättande; värdeskapande; relationsmat;

   Abstract : I denna uppsats undersöks mjölkgårdar som investerat i och utvecklat förädling av gårdarnas egen mjölk. Fyra mjölkgårdar har besökts och där har jag genomfört djupgående intervjuer och observationer i två dagar på vardera gård. READ MORE

3. 2. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Hanzhang Jin; Yuchen Liu; [2021]
   Keywords : Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

   Abstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE

4. 3. Is Deforestation in Colombia Caused by Oil Palm Expansion?

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Mona Date; [2020]
   Keywords : ;

   Abstract : The palm oil industry is growing globally and palm oil is today the most used vegetable oil for biofuels, however, over the last years research has showed that it has caused great deforestation in Southeast Asia where the grand majority of oil palm is produced. There has also been reports on poor working conditions showing that the palm oil is not socially sustainable either. READ MORE

5. 4. Collaborative Partnerships between Public and Private Stakeholders in SustainableDestinations : A case study of Uppsala, Sweden

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Helina Betre; [2020]
   Keywords : ;

   Abstract : Tourism destinations are implementing policies based on global sustainability agreements. Countries are taking different approaches to fulfilling their sustainability goals. Collaboration was considered an important ingredient to implementing policies and achieving targets. READ MORE

6. 5. The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lusiyana Ivanova Dimitrova; Orkun Aydin; [2019]
   Keywords : Brand Heritage; Luxury Value Perception; Two Modes of Luxury; European Approach to Luxury; American Approach to Luxury; Business and Economics;

   Abstract : Title: The effect of Brand Heritage on Luxury Value Perception: “European vs. American Approach to Luxury’’ Course: BUSN39 Degree Project in Global Marketing Authors: Orkun Aydın and Lusiyana Dimitrova Examiner: Mats Urde Supervisor: Javier Cenamor Purpose: The purpose of this study is to examine how brand heritage influences the different dimensions of luxury value perception. READ MORE