Essays about: "global distribution channel"

Showing result 1 - 5 of 12 essays containing the words global distribution channel.

  1. 1. Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Sebastian Rubinsson; [2020]
    Keywords : international marketing globalization collaboration network;

    Abstract : Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. READ MORE

  2. 2. Centralization vs. Decentralization: Selection of Downstream Supply Chain Strategy : A single case study on the positioning of purchasing within the Supply Chain of a multinational company

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Oliver Mazoyer; [2020]
    Keywords : Supply Chain Management; Globalization; Outsourcing; Risks; Purchasing; Data Mining; Strategies; Network Design; Selection Framework; Centralization; Decentralization; Scenario; Distribution Network; COVID-19; Supply Chain Management; Globalisering; Outsourcing; Risker; Inköp; Data Mining; Strategier; Nätverksdesign; Urvalsramverk; Centralisering; Decentralisering; Scenario; Distributionsnätverk; COVID-19;

    Abstract : As Supply Chain Management has continuously evolved, it has during recent times been exposed to the opportunities and threats that follow globalization. Firms have the possibility of getting their products/services to customers worldwide by outsourcing processes. READ MORE

  3. 3. Adaptation of Shipment Consolidation and Distribution Network Design to Omni-channel Retailing

    University essay from Lunds universitet/Teknisk logistik

    Author : Johan Deniz; Martin Månsson; [2019]
    Keywords : Technology and Engineering;

    Abstract : Title: Adaptation of shipment consolidation and distribution network design to omni-channel retailing Authors: Johan Deniz, Martin Månsson Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: Global retailers tend to have complex distribution networks. A part of the complexity stems from trade-offs in deciding which distribution mode to choose when transporting goods from the suppliers to the customers. READ MORE

  4. 4. Linking venture capitalist evaluation criteria and success in the digital industry - Do traditional evaluation models still apply?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Arwen Smit; Johannes Kayser; [2014]
    Keywords : Venture capital; Evaluation criteria; Digital industry; Success factors;

    Abstract : Despite the attention paid to venture capitalist evaluation criteria and the relation with success in research spanning across industries, literature offering guidance on the digital industry in specific is limited. In order to be able to bridge this literature gap, this study follows a multi-method design, both qualitative and quantitative in nature, and duplicates and extends the study of MacMillan et al. READ MORE

  5. 5. Managing strategic communication:An organizational case study on internal communication channels at Ericsson Göteborg

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Keywords : Internal communication; Media richness; Internal communication channels; Social media;

    Abstract : Internal communication in a global company can be seen as a challenge in the organizational environment. Communicational objectives such as message efficiency, creating learning networks and sharing knowledge represent guidelines for any strategy that looks at developing a modern distribution of information. READ MORE