Essays about: "global market entry strategies"

Showing result 1 - 5 of 14 essays containing the words global market entry strategies.

  1. 1. Exploratory study of market entry strategies for digital payment platforms

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Anna Marcinkowska; [2018]
    Keywords : Market entry; strategy; digital payment platform; platform; network effects; first mover; late entrant; early follower; klarna; swish; paypal; seqr; wywallet; homing costs; switching costs; internationalization; bankid; bank-id; cashless society; timing of entry; one-sided; two-sided; multi-sided; NFX; cross-side; cross side; same-side; same side; subsidy-side; subsidy side; money-side; money side; secondary data analysis; degrees of navigation; navigational degrees; content; cognitive load; application; mobile payment; mobile wallet;

    Abstract : The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. READ MORE

  2. 2. Foreign Market Entry Strategies: A Study ofBorn Global B2B SME’s

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : MARC ASTBURY; MARIUS LUX; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 3. Foreign Market Entry Strategies: A Study of Born Global B2B SME’s

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap; KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Marc Astbury; Marius Lux; [2017]
    Keywords : Born Global; fitness industry; German market; market entry strategy and small and medium enterprise;

    Abstract : The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. READ MORE

  4. 4. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Johan Råberg; Max Hedenbergh; [2016]
    Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

    Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE

  5. 5. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Anna-Katharina Aardeck; Corinna Behling; [2016]
    Keywords : International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

    Abstract : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. READ MORE