Essays about: "global market entry strategies"

Showing result 6 - 10 of 20 essays containing the words global market entry strategies.

1. 6. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Elizabeth Wangeci Muriu; [2021]
   Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

   Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE

3. 7. Exploratory study of market entry strategies for digital payment platforms

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Anna Marcinkowska; [2018]
   Keywords : Market entry; strategy; digital payment platform; platform; network effects; first mover; late entrant; early follower; klarna; swish; paypal; seqr; wywallet; homing costs; switching costs; internationalization; bankid; bank-id; cashless society; timing of entry; one-sided; two-sided; multi-sided; NFX; cross-side; cross side; same-side; same side; subsidy-side; subsidy side; money-side; money side; secondary data analysis; degrees of navigation; navigational degrees; content; cognitive load; application; mobile payment; mobile wallet;

   Abstract : The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. READ MORE

4. 8. Foreign Market Entry Strategies: A Study ofBorn Global B2B SME’s

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : MARC ASTBURY; MARIUS LUX; [2017]
   Keywords : ;

   Abstract : .... READ MORE

5. 9. Foreign Market Entry Strategies: A Study of Born Global B2B SME’s

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Marc Astbury; Marius Lux; [2017]
   Keywords : Born Global; fitness industry; German market; market entry strategy and small and medium enterprise;

   Abstract : The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. READ MORE

6. 10. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

   University essay from Umeå universitet/Företagsekonomi

   Author : Johan Råberg; Max Hedenbergh; [2016]
   Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

   Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE