Essays about: "global marketing: case analysis"

Showing result 1 - 5 of 59 essays containing the words global marketing: case analysis.

  1. 1. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    University essay from Göteborgs universitet/Graduate School

    Author : Xiaoxi Hu; [2021-07-08]
    Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE

  2. 2. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Rowan Katherine Drury; [2021]
    Keywords : Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Abstract : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. READ MORE

  3. 3. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elvira Lundell; Zsófia Varga; [2021]
    Keywords : Economic Crisis; COVID-19; SMEs; Crisis Management; Marketing Innovation;

    Abstract : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. READ MORE

  4. 4. Marketing Introduction Plan for the New Generation of Sustainable Circuit Breakers LTA 420 kV : A real-life case for implementation at Hitachi ABB Power Grids

    University essay from KTH/Kemiteknik

    Author : Ivan Fradinho Bastos; [2021]
    Keywords : high-voltage circuit breaker; SF6-free circuit breaker; sustainable circuit breaker; eco-efficient high-voltage circuit breaker; market introduction plan; högspänningsbrytare; SF6-fri strömbrytare; hållbar strömbrytare; miljöeffektiv högspänningsbrytare; marknadsintroduktionsplan;

    Abstract : En strömbrytare är en säkerhetsanordning som är utformad för att bryta strömmen om ett problem uppstår. Det finns ett flertal olika typer av brytare beroende vilket spänningsområde som avses. Brytare för lågspänning används för hushållsapparater, medan högspänningstyper används för överföring av spänning i elnätet. READ MORE

  5. 5. Extracting Adverse Drug Reactions from Product Labels using Deep Learning and Natural Language Processing

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Shachi Bista; [2020]
    Keywords : ;

    Abstract : Pharamacovigilance relates to activities involving drug safety monitoring in the post-marketing phase of the drug development life-cycle. Despite rigorous trials and experiments that drugs undergo before they are available in the market, they can still cause previously unobserved side-effects (also known as adverse events) due to drug–drug interaction, genetic, physiological or demographic reasons. READ MORE