Essays about: "global marketing: case analysis"

Showing result 21 - 25 of 67 essays containing the words global marketing: case analysis.

1. 21. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

   University essay from Lunds universitet/Humanekologi

   Author : Mariko Takedomi Karlsson; [2018]
   Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

   Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE

3. 22. Managing the Semi-Fictive Brand Persona - In Theory and Practice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emma Jungerth; Sam Lidström; [2018]
   Keywords : Semi-Fictive Brand Persona; Brand Identity; Brand Personality; Brand Personification; Brand Persona; Storytelling; Strategic Brand Management; Business and Economics;

   Abstract : Title: Managing the Semi-Fictive Brand Persona – In Theory and Practice Submission date: 28th of May 2018 Course: BUSN39 Degree Project in Global Marketing Authors: Emma Jungerth & Sam Lidström Supervisor: Mats Urde, [email protected]. READ MORE

4. 23. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Leva Lorenzo; [2017]
   Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

   Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE

5. 24. To commit or not commit

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oliver Åkerman; Luis Ibbeken; [2017]
   Keywords : Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training education; leadership; IKEA; home furnishing retailer; Business and Economics;

   Abstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE

6. 25. Exploring tools to promote pro-environmental behaviour: : Can behavioural insights from psychology and behavioural economics be utilized to increase the recycling of food waste in Hökarängen, Sweden?

   University essay from Stockholms universitet/Stockholm Resilience Centre

   Author : Noah Linder; [2016]
   Keywords : Pro-environmental behaviour; Nudging; Social Marketing; Food waste recycling; Behaviour change;

   Abstract : Human behaviour need to change in order to avoid potentially catastrophic global environmental changes, thus promoting pro-environmental behaviour amongst individuals is one of today’s greatest challenges. This thesis presents a methodological approach for developing and designing implementations to promote pro-environmental behaviour, using behaviour insights from psychology and behavioural economics, mainly by combining theories from nudging and social marketing. READ MORE