Essays about: "global marketing trends"

Showing result 1 - 5 of 10 essays containing the words global marketing trends.

  1. 1. The new gatekeepers of fashion week : A qualitative study of the influencers role at fashion week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nina Brodin Holmstedt; [2017]
    Keywords : Fashion influencer; Social media; Instagram; Fashion week; Qualitative content analysis; Gatekeeping; Media representation; Word-of-mouth communication;

    Abstract : Aim of the research: This research aims to create an understanding for the new ways in which global fashion influencers’ attending fashion week are contributing to the presentation of it as gatekeepers and distributors of information and fashion knowledge, and how this rolea dds new perspectives to how fashion week is presented. Method: The research has been limited to analysing the material of six global fashion influencers, with a total following of 28 million people, during the major fashion weeks of Spring/Summer 2017 and Autumn/Winter 2017. READ MORE

  3. 2. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna-Katharina Aardeck; Corinna Behling; [2016]
    Keywords : International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

    Abstract : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. READ MORE

  4. 3. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  5. 4. Säsong - ett globalt, lokalt och miljövänligt koncept, eller? : en kvalitativ analys av begreppet säsong och dess innebörd för aktörer i den svenska värdekedjan för frukt och grönt

    University essay from SLU/Dept. of People and Society

    Author : Katarina Persson; [2013]
    Keywords : säsong; lokalt; globalt; klimatpåverkan; svenska värdekedjan för frukt och grönsaker; marknadskommunikation;

    Abstract : Säsongsbegreppet används flitigt i dagens kommunikation. Säsong har gått från att vara en självklarhet till att bli en av de starkast växande trenderna i Sverige. READ MORE

  6. 5. An exploratory research : Fear and the need of security interplay as a business mechanism

    University essay from Företagsekonomi

    Author : Martha Alicia Beltrán Alanis; Javier Arnulfo Cruz Sánchez; [2011]
    Keywords : FEAR; NEED of security; FEAR appeal; UNACQUAINTED-indirect fear appeal; SECURITY industry; SECURITY company;

    Abstract : Background: Humanity builds and writes its history. Overtime the need of feeling secure has been present originated from an emotion, a condition and reaction: the fear of threats or danger. The impact of human fear over the humanity behaviour leads for searching ways of reducing such fear. READ MORE