Essays about: "global strategy of BMW"

Found 2 essays containing the words global strategy of BMW.

1. 1. Industrialization of Lithium-Ion Prismatic Battery Cell for the Automotive Industry

   University essay from KTH/Industriell produktion

   Author : Oliver Liiv; [2020]
   Keywords : Industrialization; Project Management; Toolbox; Lithium-Ion Battery; Battery Cell; Prismatic Cell; Automotive; Green-Field;

   Abstract : Energy systems in every part of the world are experiencing accelerated shifts towards more sustainable solutions which will bring far-reaching changes to our daily lives. These rapid transitions will bring impactful and vital changes to the way we fuel our cars, heat our homes and power our industries in the approaching decades. READ MORE

3. 2. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Stefania Virginia Aldea; [2011]
   Keywords : brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

   Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE