Essays about: "globalisation and firm strategy"
Found 1 essay containing the words globalisation and firm strategy.
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1. Internationalization Process of Two Swedish Firms--The Case of Vaderstad AB and ContextVision AB
University essay from Ekonomiska institutionenAbstract : Background: In recent years globalisation has become the recipe for companies to enter foreign market in order to increase sales. Today internationalisation strategy is not limited to large firms as small and medium size firms have taken the challenge to explore international market in order to achieve a sustainable competitive advantage. READ MORE
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