Essays about: "globalisation and firm strategy"

Found 1 essay containing the words globalisation and firm strategy.

  1. 1. Internationalization Process of Two Swedish Firms--The Case of Vaderstad AB and ContextVision AB

    University essay from Ekonomiska institutionen

    Author : Yue Li; Shadrack Nkansah; [2005]
    Keywords : Social sciences; Internationalization process; Uppsala model; Resource-based model; Vaderstad; ContextVision; SAMHÄLLSVETENSKAP;

    Abstract : Background: In recent years globalisation has become the recipe for companies to enter foreign market in order to increase sales. Today internationalisation strategy is not limited to large firms as small and medium size firms have taken the challenge to explore international market in order to achieve a sustainable competitive advantage. READ MORE