Essays about: "globalization and cultural differences"

Showing result 1 - 5 of 87 essays containing the words globalization and cultural differences.

1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. Transatlantic culture-carriers : A qualitative study on Swedish companies' organisational culture change in the United States

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Nydén; Lovisa Svensson; [2021]
   Keywords : Culture; Organisational culture; National culture; Culture change; Hofstede s cultural dimensions; Market entry; Leadership.;

   Abstract : All countries have their own national culture, with their own norms, beliefs, attitudes, and values. Every organisation in the world also has their own organisational culture, just like any other social group. Because of the increased globalization throughout the world, more companies are becoming multinational corporations. READ MORE

5. 4. Heading towards an unknown culture : The adjustment of expatriates in Greece based on their selection and cross-cultural training

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sepideh Aref; Foteini Bourzikou; [2021]
   Keywords : Expatriates; Greece; Selection process; Cross-cultural training; In-country adjustment;

   Abstract : International borders are dissolving as a result of globalization, and cross-cultural interactions are becoming a regular part of modern business. Many firms are expanding internationally, necessitating the need to send workers, known as expatriates, abroad. Being able to operate and adjust in a foreign country requires certain skills and traits. READ MORE

6. 5. Multicultural project settings : Perceived challenges

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : David Tran; [2021]
   Keywords : Culture; Cultural differences; Diverse project teams; Multicultural project settings; Challenges;

   Abstract : The number of culturally diverse project teams has increased significantly over the years, as internationalization within organizations become more common. Individuals are more interconnected than ever, due to increased cultural exchange. READ MORE